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Bath & Body Works Capitalizes on Shapeable Soap Trend

The Happi Top 50 Company expands holiday-themed shapeable soap with seven festive scents.

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By: Lianna Albrizio

Associate Editor

Shapeable soap is reshaping how consumers think about cleanliness. The moldable foam is having a renaissance on TikTok 17 years after Bath & Body Works launched its first such soap in Frosty Gumball, which fast became a holiday favorite scent. The Happi Top 50 Company is bringing back the fan-favorite formula in seven festive scents in time for the holidays. New Scents Vanilla Bean Noel shapeable soap retails for $18.95. Vanilla Bean Noel has notes of fresh vanilla bean, warm c...

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